Because....

Apple Announced the iPhone 16, X launched a TV app, and I decided to shorten the weekly newsletter.

Here are the key sections:

• 2 x Headlines

• A 30” Startup Story

• Featured tools I use

• Some inspiration (Ideas are like A$$holes)

• 15 Second Copywriting Tricks

Let me know what you think of the new format by replying to this email.

It really helps me grow and understand you. 🫵

🌐 Headlines

Headlines

💥 Apple Unveils iPhone 16 - Cue the Meme machine

Apple's latest iPhone 16 lineup, wasn’t as impactful as people expected. Memes flew around the internet. But here are the key features you need to know about. The new A18 chip built on a second-generation 3-nanometer process, ensuring faster performance and better battery life across all models. The iPhone 16 Pro and Pro Max boast a 48MP Ultra Wide and Fusion camera system with a 5x telephoto zoom, supporting 4K120 fps video in Dolby Vision for cinema-quality recordings. Enhanced 5G connectivity, MagSafe improvements, and customisable Photographic Styles further elevate the user experience, making the iPhone 16 series a must-have for creative professionals

Headlines

💥 X TV App Launches for Smart TVs, Bringing Social Video to the Big Screen

X, formerly Twitter, has released the beta version of its X TV app, allowing users to watch videos and live streams from the platform directly on their smart TVs. Currently available on LG, Amazon Fire, and Google TVs, the app offers high-quality streaming of user-generated and curated content. As Elon Musk pushes to expand X into an all-encompassing platform, this app is a step toward competing with major video platforms like YouTube.

30” Startup Story

💥 Airbnb

One fascinating startup story is that of Airbnb—now one of the most famous platforms for short-term rentals, but its beginnings were quite unconventional.

In 2007, roommates Brian Chesky and Joe Gebbia were struggling to afford their San Francisco apartment rent. Around that time, a large design conference was coming to town, and hotels were fully booked. Chesky and Gebbia saw an opportunity: they bought air mattresses and listed their apartment as an “Air Bed & Breakfast” to host conference attendees. This idea of short-term lodging with personal hosting appealed to the attendees, and the concept took off.

They partnered with their third co-founder, Nathan Blecharczyk, to scale the idea. However, success was not immediate. In 2008, the company was almost broke. They famously resorted to selling custom-made cereal boxes themed around the U.S. presidential election ("Obama O's" and "Cap'n McCain") to fund their fledgling business. The stunt worked, raising $30,000 and keeping them afloat during tough times.

Airbnb faced multiple challenges, including skepticism about the idea of strangers staying in private homes. However, they leveraged design thinking and user experience feedback to refine their platform, focusing on trust and safety, which eventually led to its massive success.

Today, Airbnb is a multi-billion-dollar company with a global presence, but its scrappy, creative origins remain a core part of its story​

🌐 Featured Tools

🌐 Inspiration

Inspiration

💥 Intellectual Reading

Receive Honest News Today

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Sign up today!

What to Watch

🎬 An Idea is like an A$$hole, Everyone has one

Learn Something

🎬 3x Copywriting Tips

(By Harry Dry)

1/ Want a number to feel bigger?

Use a Bigger Timeframe

3/ Clear positioning = Easy copywriting

3/ Sell outcomes, not features

Vibes

🎶 Tune In, Start Up

The Official Startup Culture Playlist.

New tracks added each week. Shuffle Recommended. 😎

🌐 Startup Culture Community

Community

🌐 Founders Feature